ru
ru
Management

Management

bachelor's degree 38.03.02

About the programme

mode of study
full-time
duration of the course
4 years
tuition fees, ₽
135 200 (2023)

"Management" direction is realized in several departments of CSU at once. Choosing an educational programme, you also choose a faculty or institute.

  • "Marketing and Logistics in Business" –  the Faculty of Economics;
  • "Project Management and Business Strategies" – the Institute of Economics of Industries, Business and Administration;
  • "Digital Marketing" – the Faculty of Management.

Educational programmes

38.03.02

Marketing and Logistics in Business

What will I learn?

  • to conduct marketing research
  • to implement internet promotion projects
  • to draw up a portrait of the target audience, identify preferences
  • to prepare recommendations on introducing new products to the market
  • to conduct competitive analysis
  • to evaluate the effectiveness of advertising campaigns
  • to organize the process of cargo transportation in the supply chain
  • to manage product supply networks at the level of a structural subdivision of the organization (department, workshop)

Advantages of the programme

  • practicing leacturers
  • possibility of obtaining additional qualifications in the programs: "Jurisprudence", "Information technologies in professional activity", "Translator of English in the sphere of professional communication"
  • practice-oriented training
  • high demand for specialists
  • unique set of disciplines

Who will I be?

  • a logistician
  • a foreign trade specialist
  • an operational logistician
  • a transportation manager, both domestically and internationally
  • a head of the procurement and logistics department of an enterprise
  • a head of marketing services of commercial and state companies and organizations;
  • an internet marketer
  • a brand manager
  • a business development consultant

Disciplines to be studied

Entrance examinations

  • foreign citizens applying for undergraduate and specialist degree programmes to places under contracts for the provision of paid educational services pass entrance examinations in the Russian language
38.03.02

Project Management and Business Strategies

What will I learn?

  • to identify and evaluate new market opportunities
  • to develop business plans for the creation and development of new lines of business
  • to solve professional tasks based on knowledge of economic, organizational and managerial theory
  • to search, process and analyze data
  • to conduct complex economic analysis of the activity of a production organization and its structural subdivisions
  • to develop and implement organizational and managerial decisions, evaluate their consequences
  • to use modern information technologies and software tools, including management of large data arrays

Advantages of the programme

  • practice-oriented programme
  • in-depth study of benchmarking methods: analysing experiences of future partners and competitors at sectoral and cross-industry levels
  • highly experienced lecturers
  • networking: socialisation among like-minded people

Who will I be?

  • a classic manager
  • an ddministrator at various levels
  • the head of a production department
  • a small business owner
  • an HR manager
  • a quality manager
  • a purchasing manager
  • a marketing analyst

Disciplines to be studied

Entrance examinations

  • foreign citizens applying for undergraduate and specialist degree programmes to places under contracts for the provision of paid educational services pass entrance examinations in the Russian language
38.03.02

Digital Marketing

What will I learn?

  • to analyze the market situation and develop the company's digital strategy
  • to identify target audiences and key advertising channels in the digital environment
  • to design and implement promotion strategies on the internet
  • to plan and coordinate marketing programmes
  • to create various types of content: blog and social media posts, infographics, website content
  • to run advertising, PR and BTL campaigns on the internet
  • to employ online tools to evaluate the effectiveness of marketing campaigns
  • to improve website traffic
  • to design automated sales funnels

Advantages of the programme

  • winner of the project "Best Educational Programmes in Innovative Russia"
  • project-based learning
  • workshops, case studies, training, business and role-playing games
  • highly experienced lecturers
  • internships at leading enterprises of the Chelyabinsk Region
  • the opportunity to obtain one of the additional qualifications: "Management of logistics systems", "Management in law" or "State and municipal management".

Who will I be?

  • the head of a marketing department
  • an internet project manager
  • an internet marketer
  • a content marketer
  • an SMM specialist
  • a targeted advertising specialist
  • an SEO specialist
  • a web analyst
  • an advertising manager
  • a product manager

Disciplines to be studied

Entrance examinations

  • foreign citizens applying for undergraduate and specialist degree programmes to places under contracts for the provision of paid educational services pass entrance examinations in the Russian language

Partnership icon_similar_smiling
and employment

CSU cooperates with leading employers, who are included in the educational process at the stage of course development.

There is always a high demand for CSU students. With the number of events held by our university, you will not be left without a job - prove yourself during an internship or attend job fairs at CSU, where dozens of companies present their offers to students and graduates, advise them and look for personnel.

Employers and partners

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